Viners has a long and illustrious history as a family of silversmiths in the UK since the late 19th century. Establishing their first manufacturing business in 1908 in Sheffield, specialising in plated holloware, they were one of the first businesses to introduce new cutting edge production techniques.
After the First World War, Viners diversified into cutlery production and became leading cutlers within the marketplace. Viners were the first cutlers to utilise real marketing strategies; specifically designed packaging and advertising campaigns led to Viners being the most recognised cutlery brand in the UK.
With a clear directive for innovative design, Viners employed eminent designers to create classic designs that can still be found in homes today. The iconic Studio range still exists within the Viners portfolio today and continues to be one of our most popular designs within the range. Today Viners is focused on building the brand and developing leading exclusive designs.
1908
Viners company established in Sheffield, United Kingdom.
The growing Viners business moved to their iconic factory building on Bath Street, Sheffield.
1912
Viners Ltd issued with a Royal Warrant as Cutlers and Silversmiths to King George V.
The first of Viners' iconic marketing advertisements was created.
Leading Designer Gerald Benney CBE appointed as Creative Director.
Notable Designer David Queensbury was commissioned to create the Viners tea set.
Leading Silversmith Stuart Devlin created a range of high end serveware.
Viners brand now owned by The Rayware Group. New high fashion collections are launched, drawing on the brand's rich heritage within innovative cutlery design.
First TV advertisment and integrated social media campaign launches.
Viners celebrated 110 years of trading as a flatware cutlery specialist in the UK.
2018
Today
Viners continues to be a leading brand in flatware and is focused on developing innovative designs and setting cutlery trends.
Viners® operates as a proud member of the Rayware Group; to learn more about our Corporate Social Responsibility strategies, kindly visit this link: Corporate Social Repsonsibility
