Viners to launch new safety kitchen knives

Assure Launch

Viners are set to launch its new Assure collection, introducing an innovative, new knife blade design. The cutlery brand, who has a long standing history of producing high quality cutlery and knives for over 110 years, has created a new generation of kitchen knife that has safety front of mind, yet still answers everyday food preparation needs.

With knife-related crime incidents at a record high and a reported 285 fatalities in the last 12 months alone, the UK Government has taken the decision to reclassify kitchen knives as an offensive weapon with the new Offensive Weapons Act 2019, leading some retailers to remove single knives from sale in retail stores.

In response to this new legislation, Viners has spent the last year designing and extensively testing a new shape knife that is highly functional for the modern cook but shaped to reduce and prevent injuries, accidents and fatalities.

Created in conjunction with 1700 UK consumers who shared their thoughts on the functionality and aesthetics of the proposed knife designs, the new Assure collection offers a square shape, eliminating the tip of the knife to make it safer to use without compromising on performance.

With a square shape, similar to that of a Santoku knife, the new Assure collection is made of high quality stainless steel and features ergonomically designed, soft touch handles for the ultimate in comfort with a black non-stick coating on the blade to reduce cutting friction.

2 years ago
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