Pay Per Click (PPC) policy

Authorized dealers, distributors, resellers, and affiliates are welcome to bid on any keywords except those that may contain in part or in full, the Viners name and brands or its common misspellings and variations.
Using “Show URLs” with the Viners name and brands or misspellings and variations is strictly prohibited unless authorized in writing by Viners.
Authorized dealers, distributors, resellers, and affiliates may obtain permission to bid on restricted keywords but in such cases they may not outbid or overbid Viners on such keywords.
The use of dynamic keyword insertion for the purpose of displaying the Viners name or brands or its common misspellings and variations is also prohibited.
Viners branding terms may be allowed in an extension after the .com in show URLs only in lower case letters and only if the landing page(s) clearly identify that this is a separate vendor selling Viners products and does not try to in any way mislead the shopper into thinking that they are buying directly from Viners.
Any use of the Viners brand name in a subdomain in a PPC ad is strictly prohibited. However, Third Parties are more than welcome to bid on general terms like "cutlery" and even bid higher than Viners.

Internet domain names